Fabrizio, what is eculture.?
We have gathered a team of long-time professionals, ready to read the future and to work in synergy on four areas of activity: Equity, Creative Data and Entertainment. It was not difficult because those who, like me, spent their lives in this sector know how things were before the pandemic: the world of entertainment was changing its skin, hybridizing more and more between social and communication dynamics. By now the event does not end within its perimeter, but continues on videos and mobile phones in every corner of the world and for this reason it must be the bearer of values and contents.
Every opportunity to get together becomes a small mass medium in itself, because it is enough for a participant to film even a few seconds to immediately become global, not always in the right form in truth.
If the Pandemic had not stopped us, I believe that soon the system itself would have done so, forcing us to reflect on ourselves and on what we do. In this year and a half in which everything has accidentally stood still, I have clearly seen what entertainment needed: a new sense of responsibility towards the culture that it generates on a global level through all means of communication. When I shared this insight to the rest of the group it was as if together we had opened a door that we kept locked inside of us.
With the birth of eculture. we are crossing the threshold of a new era in which first of all we will invest resources to re-establish important brands in the sector or create innovative start-ups, and then we will be fully operational for institutions and companies, putting converging know-how in synergy towards the “new entertainment” where you do not escape from reality, but live it by generating cultural heritage.
To do this, we will cover every aspect related to the conception, planning and implementation of innovative projects related to entertainment, intended as a tool for aggregation and human culture: from direct capital participation to fundraising, from creative direction to the planning of multimedia campaigns, from big data analysis for companies and institutions to growth hacking, from artistic direction and management to the complete realization of major events.
